Should Performance Enhancement Drugs Be Banned - 865 Words

â€Å"I want to be like Alex Rodriguez when I grow up. I want to play for the New York Yankees and be able to hit the baseball like him. I want to like A-Rod,† says a young six-year-old boy. As children grow up they look to professional athletes as role models, they dream about being like them, but what image are these athletes setting if in order to perform, there injecting and popping drugs into there body? Performance enhancement drugs are, drugs used by athletes to enhance their abilities in the performance of their sport. Often the drugs mean illegal or unethical use of these substances (Medical Dictionary). Performance enhancement drugs have been a major topic of sports over the past decade. Many athletes over the history of performance enhancement drugs have been caught with the illegal substances within their system, in which some athlete’s stories were more public then others. The health effects of doping, which is an act or instance of giving a narcotic, usual ly a steroid, to an athlete to unfairly boost performance in a competition (Dictionary), are very negative and can have major impact on the athlete not only during performance, but also later on in life (Allan Stensballe 368). Athletes of all ages are turning to performance enhancing drugs as a way of improving their performance by giving them that little extra edge. This isn’t only unethical, but it’s a form of cheating and a form in which is harmful to the human body. Performance enhancing drugs are not new toShow MoreRelatedSport Enhancement Drugs1667 Words   |  7 Pagesit interests me why athletes feel like it’s ok or acceptable to take drugs to enhance their performance on the field of play. Athletes are always looking for ways to improve their skills on and off the field. With the use of steroids, athletes everywhere, not just â€Å"well-know† or â€Å"popular† athletes are putting their entire career on the line with steroid use. The use of steroids and other substances to enhance sports performance has risen to an all-time high over the last few years. Steroids areRead MoreSports and Performance Enhancing Drugs Essay1221 Words   |  5 PagesPerformance enhancing drugs in todays pro sports have become a big deal, because of health stimulants and the benefits that such studies have on good development of the person and on fair athletic games. Pediatricians or trainers can play a huge role in helping the athlete or player that is using or taking performance enhancing drugs. By taking factual info about the true benefits and medical problems of these drugs and giving information about healthy food and working out. Tries to create a changeRead MoreThe Use Of Anabolic Steroids And How Athletes Are Cheating1482 Words   |  6 Pageshas started to increase and guys are looking for ways to enhance their performances. Many turn to repetitive practices and healthier diets, while some turn to protein powder. No mat ter the method the average athlete is trying their best to propel his or her efforts past previous marks. Most stick to natural remedies, but there are a select few that turn to steroid injections. Steroids have overtaken the sports world and banned many famous athletes from ever competing again. However, they believe theRead MoreGene Doping Essay1278 Words   |  6 PagesGene Doping is defined as using â€Å"Forbidden substances or methods to increase physical and or mental performance† (go.galegroup.com). Gene doping is banned from athletics, and very dangerous to use, mainly for the body. There are some pluses to the drug, it helps with dangerous diseases, helps people gain strength back, and also helps them become more resistant to being winded. Even though it is good for the sick, for the healthy it plays the same role but it is very dangerous because there areRead MoreAnabolic Steroid Use in Sports Summary1493 Words   |  6 Pagesfierce among athletes. Winning a t all cost often includes using one of many performance enhancing drugs such as anabolic steroids. Many athletes use performance enhancing drugs, like steroids, to achieve higher goals and set higher records than other drug-free successful athletes. Although athletes are performing at higher levels when using such drugs, what is the cost? Finally anabolic steroids should remain banned from sports because their use results in many harmful side effects; because theirRead MoreEssay The Pros and Cons of Using Sports Enhancing Drugs 741 Words   |  3 PagesDrugs are good for you so you can get better at the sports you love and get stronger and get faster and faster and faster â€Å"brah† you can get as big as you can you could look like a balloon animal like really really big balloon animal thats why I think drugs should be good for you. People could use steroids, cocaine, marijuana, heroin, meth, and a lot more of drugs to use. So the players get pumped for the game. Its like their coffee in the morning to like wake up and get ready. The sports thatRead MoreEthical Dilemmas1304 Words   |  6 Pagesare using a new performance enhancing drug. Paul’s teammates are always reminding him that it is not a banned substance, and the coach has turned a blind eye to the whole issue. Paul told me that his coach is making some changes, and he may lose his starting position. He is starting to think about actually taking this drug so he does not lose his spot. The dilemma is that Paul could just take the drug, and get to keep his position as a starter. Since the drug is not listed as banned, and the coachRead MoreThe Legalization Of Steroids Should Be Beneficial For The World Of Sport1226 Words   |  5 PagesSteroids seem to to be having a negative view for much of history. Steroids are drugs used by athletes to become stronger and achieve a strong physique. Steroids are illegal and are strongly discouraged to be used and may be seen first expressed during high school with the introduction of organized sport teams. The perspective against the legalization of steroids believes in the many benefits of legalization. The perspective for the legalization of steroid expresses the harmful effects of steroidsRead MoreSteriods in Sports Should Be Banned1295 Words   |  6 PagesSheila Sim Mrs. Virginia Link-Pease English 122 02 October 2010 Steroid Use in Sports Should Be Banned Day by day professional athletes are being praised for their ability and accomplishments in their respective sports. The professional athletes that are succeeding the most are generally using performance enhancing drugs, other known as anabolic steroids (Mayo Clinic). Anabolic steroids are drugs which imitate the effect of the male sex hormone, Testosterone. The cells producing protein increaseRead MoreThe Effects Of Blood Doping On Professional Sports1265 Words   |  6 Pagesargued that the prohibition of sports enhancing drugs in the professional sports mirror the prohibition of alcohol, making for unsafe, unsanitary and black market drug erupt. Instead of prohibition, could the professional sports community limitations in order to better allocate their money? There are great incentives to use blood doping techniques with little by way of repercussions. Blood doping is a process intended to boost athlete’s performance by increasing the body’s ability to filter more

Symbolism in A Doll’s House Essay - 949 Words

Henrik Ibsen’s â€Å"A Doll’s House† is a controversial play focusing on the marriage of Nora and Torvald Helmer. The play is filled with symbols that represent abstract ideas and concepts. These symbols effectively illustrate the inner conflicts that are going on between the characters. Henrik Ibsen’s use of symbolism such as the Christmas tree, the locked mailbox, the Tarantella, Dr. Rank’s calling cards, and the letters allows him to give a powerful portrayal to symbolize aspects of characters and their relationship to each other. The Christmas tree in itself is symbolic and it means the play takes place during Christmastime. Ibsen uses Christmas tree to mainly construct the character of Nora. The Christmas tree symbolizes the feelings of†¦show more content†¦Ibsen also uses a symbol to develop Torvald Helmer as a character. The locked mailbox represents Torvald as a superior and controlling husband. The mailbox is for Torvald alone to access, as he only holds the key. Similarly, Torvald’s study is a private room that Nora is never allowed to enter. The fact that Torvald will not even allow Nora to read the mail shows how far he has kept her apart from the outside world and kept her under his total control. Torvald does not recognize Nora as an intellectual person to be involved with any business or important matters in life. The mailbox also represents Nora’s submissiveness, which signifies the oppression of all women during the time period. The Tarantella is an Italian folk dance. The name â€Å"Tarantella† derives from the name of a poisonous spider; the Tarantula. When bitten, the venom will of the Tarantula makes the person move uncontrollably as if dancing. This movement believes to relieve the person from pain. Thus, dancing non-stop wards off the venom of the spider (Streetswing.com). The Tarantella dance relates to Nora as trying to rid herself of the pain and problems in her life. Additionally, Nora’s infuriating movements implies her suicidal intentions after the dance to save her husband’s reputation. Likewise, the Tarantella signifies the gruesome climax of Nora’s doll life. This dance reveals the transformation of Nora from an innocent womanShow MoreRelatedSymbolism of a Dolls House2840 Words   |  12 Pagesï » ¿Alex Simonton Research Paper Third Period April 15, 2015 Symbolism of Henrik Ibsen’s A Doll’s House A Doll’s House by Henrik Ibsen is perhaps one of the most hotly debated plays to come out of the 19th century.   The eighteen hundreds continued the process of the demystification that began with the Enlightenment.   Because of the discoveries of the Enlightenment, humans could no longer be sure about their place in the universe.   This, of course, had an impact on the theater.   The movement towardRead MoreSymbolism and Sexism in Ibsen’s â€Å"a Doll’s House† Essays949 Words   |  4 Pages Symbolism and Sexism in Ibsen’s â€Å"A Doll’s House† Henrik Ibsen, the author of the controversial play â€Å"A Doll’s House† said, â€Å"There are two kinds of moral laws, two kinds of conscience, one for men and one, quite different, for women. They don’t understand each other; but in practical life, woman is judged by masculine law, as though she weren’t a woman but a man†¦A woman cannot be herself in modern society.† Isben created the plot of â€Å"A Doll’s House† from those ideas. IbsenRead More Symbolism in A Dolls House. by Henrik Ibsen Essays1637 Words   |  7 Pages Henrik Ibsen’s â€Å"A Doll’s House† a nineteenth century play successfully uses symbolism to express many characteristics of Helmer’s life, together with the way that the main character Nora feels towards her marriage at the end of the play. Ibsen’s use of symbolism to convey about the social setting, including the harsh male-controlled Danish society, seen mostly in T orvald in the play and the role of women, signified mostly in Nora. These symbols act as foretelling before the tragic eventsRead More Symbolism in A Dolls House by Henrik Ibsen Essay example2771 Words   |  12 PagesSymbolism in A Dolls House by Henrik Ibsen      Ã‚   A Dolls House by Henrik Ibsen is perhaps one of the most hotly debated plays to come out of the 19th century.   The 19th century continued the process of the demystification that began with the Enlightenment.   Because of the discoveries of the Enlightenment, humans could no longer be sure about their place in the universe.   This, of course, had an impact on the theater.   The movement toward realism, which, like the 19th century in generalRead MoreSymbolism of Houses in A Dolls House and A Rose For Emily Essay894 Words   |  4 Pagesthe act of avoiding a flawed and evolving society. Whereas, â€Å"A Doll’s House† by Katherine Mansfield portrays the way that a flawed society can change through small acts of resistance that break the boundaries of social hierarchies. Both Mansfield and Faulkner use houses as symbols of a flawed society in their stories, however the manner in which they use these symbols are very different. In a â€Å"Rose for Emily†, Faulkner uses Emily’s house as a symbol of the barrier Emily forms between herself and societyRead More Noras Symbolism in Henrik Ibsens A Dolls House Essay973 Words   |  4 PagesNoras Symbolism in Henrik Ibsens A Dolls House      Ã‚  Ã‚   In every society power is the bringer of fortune and influence. In his play A Dolls House, Henrik Ibsen portrays, through the character of Nora, the power women are gaining in patriarchal societies. Nora, who symbolizes all women, exercises her power throughout the entire play. She cleverly manipulates the men around her while, to them, she seems to be staying in her subordinate role. In all three acts of the play Nora controls manyRead MoreRealism Theatre Essay1085 Words   |  5 Pagesuse of symbolism, character development, stage setting and storyline and is exemplified in plays such as Henrik Ibsens A Dolls House and Anton Chekhovs The Three Sisters. The arrival of realism was indeed good for theatre as it promoted greater audience involvement and raised awareness of contemporary social and moral issues. It also provided and continues to provide a medium through which playwrights can express their views about societal values, attitudes and morals. A Dolls House is theRead MoreLiterature and Aspects of the Human Experience Essays1584 Words   |  7 Pagesthis theme of love are: â€Å"A Rose for Emily†, â€Å"Love Song†, and â€Å"A Doll’s House†. Although some of the stories deal with family and parental love, this paper will focus on the aspect of romantic love. In the story â€Å"A Rose for Emily† by William Faulkner romantic love was between Emily and the doomed Homer Barron; the poem â€Å"Love Song† by Joseph Brodsky gives the declarations of a man in love; and finally in the drama â€Å"A Doll’s House† Nora is fighting for the romantic love of her husband Torvald HelmerRead MoreSymbols and Conflict in A Dolls House Essay example1088 Words   |  5 PagesSymbols and Conflict in A Doll’s House Symbolism is used commonly in literature to reveal a deeper meaning through something indirectly. As defined by the Merriam-Webster dictionary, symbolism is â€Å" the art or practice of using symbols especially by investing things with a symbolic meaning or by expressing the invisible or intangible by means of visible or sensuous representations† (Symbolism.). From colors and emotions, such as red and romance, to animals, like doves and peace, symbols betterRead MoreHenrik Ibsen’s A Doll’s House Essay example1182 Words   |  5 Pages Phylogeny versus misogyny, arguable one of the greatest binary oppositions in a work of literature, is present in Henrik Ibsen’s 1879 Norwegian play A Doll’s House. The title itself suggests a misogynist view, while the work mainly consists of feminist ideology, as Ibsen was a supporter of the female as an independent, rather than a dependent on a male. Nora knew herself that her husband did not fully respect her, and this became a major conflict in the play as Nora progressively became more self-reliant

Enforcement of Sanctions Against Illegal †MyAssignmenthelp.com

Question: Discuss about the Enforcement of Sanctions Against Illegal. Answer: Introduction: The Phoenix Activity defines the term where the company which was newly incorporated arises for the failure of the corporation processor where the company is controlled by the essential terms of the corporation law. It can be recognize as both legal and illegal. When a company was entitled by the commercial entity for emerged it from the collapse through the other insolvency then it will recognize as the phoenix company (Giardina Pinto, 2014). The phoenix activity only applicable when the previous company controllers introduced another similar business but they failed to operate, then this activity helps to apply the entity for the rescuing the business. When it recognize as illegal activity then which is relates with the similar works then it make intension to exploits the corporate according to the unsecured creditors. It can be considered to legal when the assets of the company are maintained according to the jobs and entitlements of the employees. Therefore when it has been finding that any company is facing the financial crisis then the phoenix activity is applicable for the issues in the companies (Anderson, 2016). The phoenix activity is beneficial for the society only when it will be suitable to apply for the crisis management of the financial distress company because according to the application of this theory it is illegal to the application of the company (Giardina Pinto, 2014). In the society the companies take the process of phoenix activities for as because it recognize as illegal in the corporation business therefore several regulators has been attached where the incorporation of a successor company should follow the evidences. The conducts in the phoenix activity always involves individually for function in multiple corporate periods. It has been found that various parliamentary committees, law govern bodies and the Royal Commissions has use the activity and describe it accordingly. It only involved with the limited liability companies. Sometimes it has been found that the phoenix activity wastes corporate assets according to the prior to insolvency when they are transferring the assets with a new entity (Anderson, 2016). The Phoenix activity is applied for the company where they faced any financial obligation or anything liabilities which are deliberate and systematic liquidation. However it affects the corporate trading entity where any illegal or fraudulent intention occurs due to the corporate trading. The phoenix activity is only helpful when it helps to avoid the tax and other related liabilities where the entitlements of the employments are also available. Another way where the company runs their business with a certain structure of operation where they are bound to take the profits of the business with the interference of another trading entity then the phoenix activity will be helpful for the company (Giardina Pinto, 2014). The activities are selected through several of suggested process where the activity uses the various proportions of the scale according to identified problem. It also provides the potentiality according to application of the phoenix activity. It also helps to collects various feedbacks from the stakeholders. According to the situation of the corporation, the company helps to get the successful strategies which are involved with the phoenix activity (Giardina Pinto, 2014). In the illegal phoenix activity the companies basically involves with the directors who are always trying to pay the companys creditors according to the companies constitution. The illegal Phoenix activity helps to identify the entire stakeholder to assistant from any legal action against them. It also helps to changes on the process for incorporating companies where government should review the desirability of business service provider selling aged self companies it also assist external administrator to detect from any harmful Phoenix activity if the liquidator finalized the affair of companies they investigate for recovering the property for the benefit of creditors and distribute the companys remaining assets the Australian Securities Investment Commission (ASIC) involves with Phoenix activity for enforcement and recover every external administration which are help to play in relation to detecting harmful of Phoenix activity and share the information. If there is any need to pay the penalties then it also added in this activity the liquidators always winning up a Phoenix company where they must pay to ASIC (Giardina Pinto, 2014) Therefore if any issue arises regarding the illegal phoenix activity, according to the Sec- 588G defines the directors duty to prevent insolvent trading by the company. Therefore, it is necessary for the director to prevent such phoenix which is affect and damage the company. When there is a reasonable grounds has been suspected where the company has found to be insolvent then the directors will apply such legislation. The sec- 588H of the Corporation act provides the defenses according to the sec- 588G of the directors duty to prevent insolvent trading by the company. It will proved such defense where the person is elated with te incurred debts then he or she us teed to prove the grounds. The Phoenix activity is corporate with the companies where the Phoenix acts amends the Corporation Act under the Australian and securities investment commission which provides discretionary power for the abundant company under some circumstances according to the section 489 EA provides such legislations. The Federal government in 2011 introduced to exposure draught of legislation for activate on the Phoenix activity which and forced in the Australia for the companies and the similar names will which was again fast but there is no indication from when it will be legislate for the companies of Phoenix activities (Anderson, 2016). According to the Corporation Act 2011 (Cth) a director of the company own duties of care towards the company. If in Director is found to involved in Phoenix activities then he must breach the directors duty. According to the general law and Statue of the Corporation Act directors duty defines in the Corporation Act duty of care skin and diligence from where the no of negligence and other relationship establishes between the director the company therefore a fiduciary relationship also applied when directors exercise their power of discretion which affect the interest of that other person had the equitable duties of a director also make the impacts when the director exercise his power (Hamilton, 2017). According to the section 181 define the duties of the directors therefore when the duties exercised by the directors it includes the de facto and Shadow directors where they must have duties of care and diligence and good faith where they are known as officers and the directors never use their positions or any information will disclosed by them as per their own personal benefits. The director duty can be in forced into way either civil or criminal section where they must duty of care and allegiance with their liability towards the company if there is any civil penalty is processed for breach of director duty then ASIC can penalty up to $20,000 for contravention and disqualification orders or compensations orders. Therefore the Civil penalties for breaches of director duties always perceived with the association of criminal regions where the corporate crimes also involved. It is occur because there is evidence requirement and burden of proof for corporate bodies When any criminal sanctions has been found by the directors for breach their duties it may include various combinations of dishonesty recklessness and intentions therefore they can we find by 5 years jail or $36000 per offence (Giardina Pinto, 2014). In the case of ASIC v Somerville Ors [2009] it has been found that the directors has bleach their duties of care where they make an agreement to sell the Assets of one company to another new company therefore had been found that and the Australian securities and investment commissions made the allegation against the director that they have breach the section 181, 182 and 183 of the Corporation Act 2001. Therefore disqualification order has given against them the directors of the company was also fine with the compensation amount for selling the company documents without the knowledge of the authority or the board members. ASIC she has also added that there was no real consideration or any consideration which can recognize as illusory and the dividend was not declared of V class share. It also found that the purchaser of the company if make some payment for the day going by the vendor company therefore he is not on the Assets of the dividend (Hamilton, J 2017). The Phoenix activity defines when is it has been found that accompany is failing in the corporation then another newly company incorporated from the ashes with different and essential with the same controllers and business partners of previous company. The government stated that Phoenix activity is illegal according to the Ethics of the corporation law but it can be legal when the illegal activity get involved with similar activity but it has intention to exploit the cooperation with unsecured creditors employees or tax authorities then it will be recognized as illegal (Giardina Pinto, 2014). The legal value of Phoenix activities only applied when the failing companys assets and other relevant materials are maintained, the same employees are keeping their jobs and entitlements then according to the business corporation it will be known as legal Phoenix activity or business rescue. However in the repeated resurrection of business, it makes the difficult entities which define as legal Phoenix activity or business risk. When the Phoenix activity always makes the involvement according to the use of success of companies where one after other companies was entitled under the action against fraudulent Phoenix activity. When another company has form for the maintenance of the Assets of the previous failing company then a liability is arise for the corporate group who provided the wages, superannuation, contributions of paying tax and deliberately liquid to avoid paying all the debts of the company. Sometimes the authorities of the companies have transferred the employees to a sibling entity or another employment where they can be paid their entitlements but in the illegal Phoenix activity it is difficult to identify the cost of its significance (Hamilton, J. (2017). In 1994 it has been found that Victorian law Reform Committee report has published and exclusive report of illegal Phoenix activity in Australia where they stated that are limited liability companies when unable to pay the debts to their creditors or the state or the employees then it fails to continue the business and under this liability. Another new limited liability company has been formed but they refused to pay the depths of the previous company (Giardina Pinto, 2014). Therefore it is an illegal Phoenix activity in 1996 where the Australian securities Commission (ASIC) have published another report where they mentioned about the illegal Phoenix activity which is involved in insolvent trading. They have mentioned about the illegal finish activity that the car any incorporated company can involved with this activity but it should include that the visiting corporate assets should be transferred to the new entity to maintain. The previous directors or manages me not able to involv ed with the new business but the new hired managers of directors should maintain the same roles of previous directors of the company. In 2003 the cold Royal Commission report has published the illegal Phoenix activities in the relation with the building and construction Industries where they have mentioned about Phoenix companies who are identified its victims and according to the Corporation Act 2001 there also provided with maximum penalties for the offence of a fraudulent Phoenix company activities (Hamilton, 2017). However in some cases finish activity can be legalized but in most of the cases it is not successfully applied for the limited liability company because there was various risk has been identified. The breach of the companys constitutions, breach of directors duties where they misbehaving and Bridge duty of care with the previous companies legislations has make some hazards and arise many questions about the implication of finish activities. Therefore the maintenance of the assets and paying the depth is one of the important part in the Phoenix activities. When a new company is introduced for giving support to the previous selling company its made several duties by the employment boards and the directors. The Corporation Act also provides several penalties for breach the duties while introducing the new company and not process according to the Phoenix activities (Giardina Pinto, 2014). In the illegal phoenix activity the companies basically involves with the directors who are always trying to pay the companys creditors according to the companies constitution. The illegal Phoenix activity helps to identify the entire stakeholder to assistant from any legal action against them. It also helps to changes on the process for incorporating companies where government should review the desirability of business service provider selling aged self companies it also assist external administrator to detect from any harmful Phoenix activity if the liquidator finalized the affair of companies they investigate for recovering the property for the benefit of creditors and distribute the companys remaining assets the Australian Securities Investment Commission (ASIC) involves with Phoenix activity for enforcement and recover every external administration which are help to play in relation to detecting harmful of Phoenix activity and share the information. If there is any need to pay the penalties then it also added in this activity the liquidators always winning up a Phoenix company where they must pay to ASIC (Hamilton, 2017). Reference Anderson, H. (2016). Corporate law and the phoenix company. Routledge Handbook of Corporate Law, 114. Anderson, H. L., Hedges, J., Ramsay, I., Welsh, M. A. (2017). Illegal Phoenix Activity: Is a'Phoenix Prohibition'the Solution?. Anderson, H. L., Ramsay, I., Welsh, M. A. (2016). Illegal phoenix activity: Quantifying its incidence and cost. Anderson, H., Haller, L. (2014). Phoenix Activity and the Liability of the Advisor. Sydney L. Rev., 36, 471. Anderson, H., Hedges, J., Ramsay, I., Welsh, M. (2016). Illegal phoenix activity from the insolvency practitioner's perspective. Australian Restructuring Insolvency Turnaround Association Journal, 28(4), 23. ASIC v Somerville Ors [2009] NSWSC 934 (8 September 2009) Giardina, A., Pinto, D. (2014). A proposal to address the impact of fraudulent phoenix activities on unremitted superannuation guarantee contributions in Australia. J. Austl. Tax'n, 16, 74. Hamilton, J. (2017). Do I need an accountant or a lawyer when my company is in financial trouble?. Governance Directions, 69(4), 231. Hedges, J., Anderson, H. L., Ramsay, I., Welsh, M. A. (2017). No'Silver Bullet': A Multifaceted Approach to Curbing Harmful Phoenix Activity. Morrison, D., Anderson, C. (2015). Is corporate rescue a realistic ideal? Business as usual in Australia and the United Kingdom. Nottingham Insolvency and Business Law e-Journal, 2015(3), 417-435. Price, J. (2016). The regulator: Illegal phoenix activity. Company Director, 32(5), 15. Welsh, M., Anderson, H. (2016). The Public Enforcement of Sanctions against Illegal Phoenix Activity: Scope, Rationale and Reform. Fed. L. Rev., 44, 201.

THE FORD EXPEDITION AND ITS SUCCESS Essays - Transport,

THE FORD EXPEDITION AND ITS SUCCESS Presented to: Dr. Shane R. Premeaux Date Due: April 27, 1999 TABLE OF CONTENTS TOPIC PAGE HISTORICAL BACKGROUND........................................................................ 1 TARGET MARKET............................................................................................ 1 PRODUCT............................................................................................................ 2 PLACE.................................................................................................................. 2 PRICING STRATEGY........................................................................................ 3 PROMOTIONAL/ADVERTISING STRATEGY............................................. 3 SUCCESS ANALYSIS......................................................................................... 4 PERFORMANCE IMPROVEMENT................................................................ 4 LIST OF WORKS CITED.................................................................................. 5 THE FORD EXPEDITION AND ITS SUCCESS HISTORICAL BACKGROUND Ford Motor Company was founded on June 16, 1903 by a group of twelve investors and $28,000 cash. The strongest force in the group was Henry Ford, who made it his personal duty to see that every American could afford a car. He made this possible by perfecting the assembly line so that the company could mass produce automobiles. The Model T, the first production car ever, rolled off the assembly line on October 1, 1908, and concluded the year by selling 10,660 units1. Throughout the rest of the century, Ford Motor Company continued to manufacture automobiles on the premise of making "Quality Job 1." In 1996, the company set a whole new standard for the industry by redesigning the F-150, the number one selling automobile for the last 17 years. Later that year, Ford introduced the ?97 Expedition, a sport-utility vehicle (SUV) based on the F-150. By years end, the Expedition would out-sell the competition by a considerable margin2. TARGET MARKET The primary members of the target market are mainly active females, ages 41-51, with an average income of $65,000. These females are usually moms, and make up roughly 55% of the buyers, while 36% of the consumers are of the 41-51 age group. Ford has found that most of the Expedition buyers have a college background consisting of a four year degree3. These demographics, while being the average target market, do not, in anyway, limit Ford to selling the Expedition to any and all consumers, who might be interested in purchasing one. PRODUCT Ford Motor Company currently produces four different sport-utility vehicles, however, this report focuses on one of Ford's largest, the Expedition. It is built on the platform of the Ford F-150, as a four-door large SUV. Ford positioned the Expedition in the market between the Chevrolet Tahoe/GMC Yukon and the Chevrolet/GMC Suburban, it's main competitors4. What makes the Expedition unique, is it's ability to seat up to 9 people, like the Suburban, while still having the advantage of fitting easily into the standard garage. Another advantage of the Expedition is the choice of two highly sophisticated engines, the 4.6 L and 5.4 L V-8's. Both are over-head-cam engines, which tend to have less wear-and-tear than the push-rod engines of old. The Expedition also possesses some unique-for-it's-class safety features, such as: a fail safe cooling system - which will allow the engine to alternate on four cylinders in the event of a coolant loss; illuminated entry - this lights the interior so that the driver may see anyone lurking inside; battery shut-off - will turn off any light left on after 20 minutes; auto-lights - a sensor will automatically activate the headlights at night; Control-Trac - which is four-wheel traction capability in all weather conditions. These features, along with power-adjustable foot pedals, load-leveling suspension, and signal mirrors5; have made Expedition, not only unique, but also the number one selling SUV in it's class since it's introduction6. PLACE Expeditions are manufactured in Wayne, Mich., and sold throughout the United States and in many other countries around the world7. They are available at authorized Ford dealerships, as well as at used car dealerships. Local Ford dealers include: Bolton Ford, Don Shetler, and Bubba Oustalet. These dealers and others, not only sell the Expedition and other Ford products to the consumer, but also provide additional services such as Quality Care (maintenance and repair), paint and body work, and the pick-up/delivery of vehicles. Recently, Ford Motor Company has made it even easier to find the right Ford for you, and the nearest dealer, by offering Ford Matchmaker on their web site at www2.ford.com. PRICING STRATEGY In reference to size, the Expedition, as stated before, falls between the Tahoe and the Suburban, this is also true of the price. The Expedition's base price range is from $27,520 to $34,2408. However, it is worth noting that the Expedition is not offered in a"stripped down" version, like it's competition. The lower-end XLT Expedition comes standard with various features from tinted glass and power everything (mirrors, windows, steering, & locks) to dual Second Generation air bags, anti-lock brakes, and keyless entry. The Eddie Bauer Expedition, on the other hand, sports all the features of the XLT plus illuminated running boards, electronic automatic temperature control, overhead console, third-row seating, and leather seats (including